Superior industry and firm analysis requires an advanced understanding of finance, operations, economics, valuation, and strategy. It also requires the insights of industry experts and seasoned executives. We select only experienced subject matter experts to assist in conducting our research, and we have a deep network of relationships in the industry. We take great pride in our ability to distill complex issues into understandable and actionable insights, and believe that only teams of experts with appropriate experience and knowledge can generate that outcome.

The team members at Ionosphere Capital act in an ethical manner, with integrity and competence, when dealing with clients and colleagues. Research analysts and investment professionals are in a position of trust, and everyone concerned must be confident that these professionals adhere to these principles. The partners at Ionosphere have built our reputation on honesty and integrity, and constantly work to increase our "reputational capital" by putting clients' best interests first. Ethical practices are good for business, which is why we, as CFA Charter Holders, have adopted the CFA Institute's Handbook: The Code of Ethics and Standards of Professional Conduct.